Companies look for custom bottle labels for a wide range of products, including wine, spirits and other beverages, but also to contain medicine, nutraceuticals and personal care products to name a few categories. Lake Graphics supports all of these industries and more with vibrant, durable bottle label printing.
A bottle label needs to supply different characteristics depending on its end use. Not only does the label communicate your brand image and list ingredients or usage instructions, it also needs to retain its appearance and adherence through production, shipping and storage environments. These are all considerations Lake Graphics takes into account when recommending, designing and printing bottle labels for our customers.
Primary considerations for material selection involve much more than aesthetics.
We consider the conditions the container will encounter through production, shipping and storage. These conditions can include fill and/or storage temperatures, moisture and flexibility. Even elevation or an altitude change during shipping, such as bottles labelled in a plains state and then transported through or over a mountain range to its final destination, can impact the material selection and printing to ensure the labels remain legible and affixed to the container.
Container base material also impacts the choice of label stock and adhesive. A bottle might be made of glass however, Lake Graphics also supplies bottle label printing for containers made of plastic or aluminum.
As one example, cosmetics and personal care items or products like shampoos or even lens cleaning solutions require a different type of label stock for proper performance. A shampoo bottle label must retain its integrity in a wet environment on a container that is squeezed regularly. This requires a different type of stock than a rigid container.
While bottles often are used for consumable beverages, other types of products that might require a printed container label can include:
- Lens cleaner (for eyes)
- Personal care products
Price considerations and corporate branding and image influence the type of bottle label printing a company might consider for their beverage or any other product. Beverages such as spirits, wine and craft beers or liqueurs need a distinctive, high-end label for its shelf impact and to communicate desired brand identity.
We offer a broad portfolio of face stocks specifically for wine, whisky, spirits or craft beer labels with choices of paper types and styles. Regardless of facestock choice, our digital printing process ensure a beautiful, aesthetically pleasing finish that showcases your artwork and branding. We can print wine or spirit labels on paper or film with either U.V. or film lamination and finish off the look with custom die-cutting.
One Run, Multiple SKUS
While wine and spirit labels represent the high end of the spectrum, water bottles need a much more economical solution to remain competitive in a market with a much lower price point than other beverages. Lake Graphics supplies pressure sensitive labels for water bottles, typically for private label bottlers.
Lake Graphics can help private fillers in any industry economize by arranging a larger total run or order that contains multiple SKUs within it. For example, a run of 10,000 labels can be broken into ten different 1,000 label SKUs. A private label company might produce a product that has different flavors, scents or slightly different formulations, yet are found within the same category and packaged in the same size container, such as different flavored bottled waters. Bottled water is also used for promotional purposes or giveaways and might have a local business logo, or even be printed up for various sports teams at a collegiate, high school or even elementary school level.
Lake Graphic specializes in providing custom bottle label printing for many types of beverages. We can produce custom labels for:
An advantage of the digital press printing at Lake Graphics is the press proof supplied to customers to view the exact label design that will be affixed to their bottle or container—not a screen shot. This allows for prototypes and testing to ensure the selected facestock and any special coatings or cuts will work on the final product.